Michael Hopfinger
Director of Marketing
Architecture and Partner Marketing - Americas
Articles
Taking a Multi-Discipline Approach to Cyber Security
Recently I have been training for a couple of upcoming triathlons as a way to challenge and strengthen my body and mind. During a recent cycling workout, my mind wandered into “work”, and I began to think a little bit about the similarities between preparing for and completing a triathlon and the w…
Building Your Unique Value Proposition
November 24th marks the 160th anniversary of the publishing of Charles Darwin’s world changing treatise, On the Origin of the Species. Few books have so profoundly shaped human thinking over the last century and a half. Darwin’s work has permeated so many aspects of civilization since its release –…
A Year-Round Commitment
A couple of items come to mind as we publish this blog on the last day of September. First, it marks the end of the United States federal buying season. A time of utmost importance to many of our Federal partners in the United States, as well as Cisco. Second, many of our partners run their business…
Partner Perspective: We Are Listening
Our partners drive and influence so many aspects of our business at Cisco – programs, tools and growth to name a few, and the importance of our Partners’ feedback cannot be emphasized enough. One of the best ways for us to get input is from events where we can personally interact with multiple partn…
A Very Special Day in The History of Recurring Revenue
There is a little known “holiday” that is celebrated in the baseball world that came and went earlier this month, so I’d like to wish you all a happy (belated) Bobby Bonilla Day! The Godfather of recurring revenue has been receiving an annual payment of $1.19 Million from the New York Mets on every…
Bridge to Extraordinary
Many significant events have been etched in the walls of history on the same date as this posting, May 29th. Who can forget the 53rdNational Spelling Bee when Jacques Bailly won by correctly spelling elucubrate…or Australian Paul McManus barefoot water skiing for 1:30:19? As fascinating as some of t…
Operating in Today’s Digital Marketing Laboratory
This week the world comes together to celebrate that grandest of all holidays – World Laboratory Day! While college campuses and research institutions across the globe will no doubt be at fever pitch, the rest of the world will trudge along this week, blithely unaware. Not least among those folks,…
Off to New Orleans for Cisco Marketing Velocity 2019
We are off to New Orleans this week for our 2019 Cisco Marketing Velocity event, and I could not be more excited to interact with our amazing Cisco Partners in such a hospitable, vibrant locale. NOLA is a place that personifies the resilience and innovation it takes to make a city grow and thrive.…
Cisco and Partners – A random act of kindness makes a big impact
February 17th was Random Acts of Kindness Day #RAK, and it made me think about all of the little things that we try to do at Cisco to engage in our communities and “be the light”. Giving back and making a tangible commitment to our communities is a part of our culture here at Cisco – and the compan…